Free tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teams
ScanKit
The blog

Notes on trackable QR.

Product updates, QR marketing playbooks, and field notes from the ScanKit team.

A QR code with a document badge linking to an updated PDF file, with the old version replaced by a new version with a green check.
Guide

· 20 min read

QR codes for PDF documents: how to link, host and update a brochure without reprinting

Link a QR code to a PDF brochure, catalogue or spec sheet without the reprinting trap. Covers hosting, HTTPS requirements, Content-Disposition, GA4 tracking limits, and how to swap the file after the campaign is already live.

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A TV showing a QR code on a video frame, a stopwatch in the middle, and a phone scanning it with a green check mark.
Guide

· 14 min read

QR codes on screen: how long, how big, and why most TV and video codes fail

On-screen QR codes fail for predictable reasons: too little dwell time, too small, moving, or scanned by the wrong device. Here is how long to hold a code on TV, how big it needs to be, the broadcast traps, and why on-screen codes must be dynamic.

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An on-brand vector cover: a blue QR code that scans, beside a grid of coloured QR codes marked pass or fail by contrast.
Guide

· 14 min read

Can a QR code be any colour? Contrast rules that keep it scannable

A QR code can carry your brand colours and still scan, but only if the modules stay clearly darker than the background. Here are the real contrast numbers, the colours that quietly fail, and how to brand a code without breaking the scan.

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A spreadsheet of rows fanning out into a grid of many unique QR codes.
Guide

· 15 min read

How to generate QR codes in bulk: unique, trackable codes at agency scale

How to generate QR codes in bulk without losing track of them: serialisation, batch limits, variable data printing, and why dynamic codes are close to non-negotiable for trackable, fixable agency campaigns at scale.

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A printed QR code with a call-to-action banner linking to a phone landing page that shows one bold button and a green conversion tick.
Guide

· 13 min read

QR code CTAs and landing pages that convert: the post-scan moment

A scan is a beginning, not a result. This agency guide covers the post-scan moment end to end: writing a call to action that earns the scan, building a fast single-action landing page, and diagnosing a QR campaign that gets scanned but does not convert.

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A QR code and a typed URL both leading, via an inclusion person symbol, to one accessible destination phone with a high-contrast header and a large tap-target button.
Guide

· 15 min read

Are QR codes accessible? Designing QR campaigns that work for everyone

QR codes exclude more people than you think: blind and low-vision users, the one in five older adults without a smartphone, anyone who cannot aim a camera. What the EAA, WCAG and ADA really require, and the mostly free fixes that make a QR campaign work for everyone.

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A QR code beside a funnel of narrowing bars, a text-free vector illustration.
Guide

· 13 min read

What's a good QR code scan rate? How to set a benchmark you can defend

There is no meaningful "average" QR code scan rate. Learn what a scan rate really measures, why the published averages mislead, how to set a benchmark you can defend to a client, and the mechanical fixes that genuinely raise it.

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A source QR code beside a print-ready sheet with CMYK ink swatches, crop marks and a registration target.
Guide

· 14 min read

How to prepare a QR code for print: vector, resolution, and the colour mistake that breaks scans

A QR code can scan on screen and still fail off the press. How to prepare it for print: ship vector (or 300 DPI), set the modules to 100% K not rich black, protect the four-module quiet zone, and proof on the real stock before the run.

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A QR code on the left connected by a green upward-arrow badge to a cost-versus-revenue bar chart showing positive campaign ROI.
Guide

· 23 min read

How to calculate QR code campaign ROI, and prove it to your clients

Only 12 per cent of marketers can connect a QR scan to revenue. This guide shows how to build the attribution chain, calculate ROI with a worked example, and structure a client report that proves the return.

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