Notes on trackable QR.
Product updates, QR marketing playbooks, and field notes from the ScanKit team.

· 21 min read
QR Codes on Billboards and Out-of-Home Advertising: What Actually Works
Do QR codes work on billboards? It depends which kind. A guide to OOH QR placement by dwell time, driver-safety guidance, sizing, DOOH rotating creative, and ROI tracking, honest that OOH isn't even a top-five QR placement.
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· 20 min read
QR Codes on Real Estate Signs: What Works, What's Legally Risky, and What to Do When the House Sells
Most advice on real estate sign QR codes ignores two things: what happens when the house sells, and Fair Housing compliance. Here is the operational and legal reality agents actually need.
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· 13 min read
QR code business cards: build a vCard code you can update without reprinting
A QR code on a business card is only as good as what sits behind it. A practical guide for agencies: vCard vs MECARD, why an embedded photo breaks the scan, and the static-vs-hosted choice that decides whether you can change a number without reprinting.
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