Notes on trackable QR.
Product updates, QR marketing playbooks, and field notes from the ScanKit team.

· 14 min read
How big should a QR code be? Print size, contrast, and the specs that make it scan
How big should a QR code be, and why do printed codes fail to scan? A practical guide to QR code size, quiet zone, contrast, error correction and file format, with a size-by-placement guide and a two-minute test that saves the print run.
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· 9 min read
QR code analytics: which scan metrics matter, and how to report them
QR code analytics are more than a scan count. Here is what each scan metric really means, which numbers drive decisions, how to connect scans to sales with UTM and GA4, and how to turn it into a client report that reads itself.
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· 9 min read
Dynamic vs static QR codes: what agencies need to know
Dynamic vs static QR codes: dynamic codes let you edit the destination and track every scan; static codes lock both at print. Which one fits agency work.
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· 6 min read
Change a QR code's destination without reprinting
Change a QR code's destination without reprinting: edit a dynamic QR code after printing in seconds, and every printed code updates at once.
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· 7 min read
One workspace per client: organizing QR codes for an agency
QR code management for agencies: a workspace per client keeps every code, group, and scan report separate, so reporting is fast and mistakes are rare.
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· 9 min read
How to track a print campaign with QR codes
Track a print campaign with QR codes: use dynamic codes to count every scan, attribute results by placement, and prove print worked. Here is how to set it up.
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