The blog

Notes on trackable QR.

Product updates, QR marketing playbooks, and field notes from the ScanKit team.

18 July 2026 · 17 min read

QR code warranty registration: how to raise registration rates without a paper card

Paper warranty cards go unused for a well-documented reason: registering anything is inconvenient. A practical guide to QR code warranty registration: GDPR's contract-performance vs consent split, data minimisation, retention, and unit vs batch-level codes.

A QR code on hiring signage next to a location pin, a candidate icon, and a short application form with checkmarks.

Guide

17 July 2026 · 12 min read

QR codes for recruiting: Now Hiring signs, job fairs, and cutting applicant drop-off

A QR code on a hiring sign only helps if what it opens is built for a phone: the shortest application that still qualifies a candidate, a dynamic link that survives the role changing, and sizing that actually scans outdoors.

A coupon ticket with a QR code beside a validation panel: one scan reads valid and redeemed, a second attempt from a photographed copy is rejected as already redeemed.

How-to

16 July 2026 · 17 min read

Single-use QR code coupons: how redemption tracking actually stops fraud

Can a QR code coupon be screenshotted and reused? Only if it's static. A practical agency guide to single-use redemption: token-based invalidation, scan caps, geofencing, device fingerprinting's real limits, and running a fraud-resistant promo without POS integration.

Vector illustration of a dark van silhouette on the left with a white QR code panel mounted on its side door, connected by a dotted line forking to two white result cards on the right: the top card shows a grey van icon with an amber X badge (moving, not reliably scannable), the bottom card shows a blue van icon with a green check badge and a location pin (parked, scannable).

Guide

15 July 2026 · 15 min read

QR codes on vehicle wraps and transit ads: size, placement, and the numbers that actually hold up

How big a QR code needs to be on a vehicle wrap, where it can and can't go on a curved panel, what fleet and transit advertising actually cost, and which of the stats in this space are worth ignoring.

Vector illustration of a QR code on the left, with a line forking into two result cards: the top card shows a grey robot icon with an amber X badge, the bottom card shows a blue person icon with a green check badge.

Explainer

15 July 2026 · 16 min read

Why is my QR code scan count so high? Bot scans, email scanners, and how to report real numbers

QR dashboards often show more scans than flyers printed. Email security scanners and messaging link previews fetch your link automatically, long before a human does. Here's how to spot bot traffic and report a scan count you can defend.

An angled roadside billboard carrying a QR code, with a car showing speed lines on one side and a stationary pedestrian scanning with a phone on the other, connected by a distance arrow, beside a scannable QR code card.

Use case

14 July 2026 · 21 min read

QR Codes on Billboards and Out-of-Home Advertising: What Actually Works

Do QR codes work on billboards? It depends which kind. A guide to OOH QR placement by dwell time, driver-safety guidance, sizing, DOOH rotating creative, and ROI tracking, honest that OOH isn't even a top-five QR placement.

A QR code card with a price tag as a line item, next to a card showing an ascending tiered pricing staircase with plan markers and a price tag on the top tier.

Guide

13 July 2026 · 15 min read

How Much Should Agencies Charge Clients for QR Code Campaigns?

Should a QR code be a free add-on, a bundled retainer feature, or its own billable line item? A practical guide to costing platform fees, setup and management time, and pricing QR work like any other agency service.

A QR code with a branching connector line splitting to feed two generic wallet-pass card shapes side by side, one dark styled like an Apple Wallet pass and one light with a colourful accent stripe styled like a Google Wallet pass.

Explainer

12 July 2026 · 16 min read

QR codes and Apple Wallet / Google Wallet: how loyalty cards, tickets, and coupons actually work

A bare QR code cannot go into Apple Wallet. Here is how signed .pkpass bundles and Google Wallet's Class/Object model actually work, and how one printed QR code can route iOS and Android users to the right wallet pass.

A for-sale yard sign with a swappable rider where an active-listing rider slides out as a green sold rider with a check mark slides in, beside a real scannable QR code card.

Use case

11 July 2026 · 20 min read

QR Codes on Real Estate Signs: What Works, What's Legally Risky, and What to Do When the House Sells

Most advice on real estate sign QR codes ignores two things: what happens when the house sells, and Fair Housing compliance. Here is the operational and legal reality agents actually need.

A QR code and a chain-link short-URL icon both converging into one landing page marked with a green checkmark.

Comparison

10 July 2026 · 15 min read

QR code vs URL shortener: which should you use for a campaign (and when you need both)

A QR code and a URL shortener aren't competing tools: one bridges a physical surface to a digital page, the other compresses a digital address for another channel. The redirect mechanics, the real security difference, and a decision framework for when a campaign needs both.