Notes on trackable QR.
Product updates, QR marketing playbooks, and field notes from the ScanKit team.

· 15 min read
QR code vs URL shortener: which should you use for a campaign (and when you need both)
A QR code and a URL shortener aren't competing tools: one bridges a physical surface to a digital page, the other compresses a digital address for another channel. The redirect mechanics, the real security difference, and a decision framework for when a campaign needs both.
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· 14 min read
QR codes vs NFC tags: which should your agency use on a client's campaign?
QR codes or NFC tags for a client's campaign? The honest, vendor-neutral comparison for agencies: reach, phone support, cost per unit and tracking, plus a simple decision rule for when QR is the default and when NFC earns its chip.
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· 9 min read
Dynamic vs static QR codes: what agencies need to know
Dynamic vs static QR codes: dynamic codes let you edit the destination and track every scan; static codes lock both at print. Which one fits agency work.
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