Free tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teams
ScanKit
The blog

Notes on trackable QR.

Product updates, QR marketing playbooks, and field notes from the ScanKit team.

A printed QR code linking to a mobile landing page with a matched headline and a single call-to-action button.
Guide

· 14 min read

QR code landing pages: the half of the campaign that happens after the scan

A scan is not a result. This guide covers the QR code landing page: homepage vs dedicated page, message match with the print, Core Web Vitals on cellular, the first-screen anatomy, and how to prove to a client that scans became conversions.

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A poster with a clear call to action and a QR code being scanned by a phone, with the scan registering as a successful tap.
Guide

· 15 min read

How to get more QR code scans: the offer, the call to action, and where you put it

Why won't people scan your QR code? Almost always because there's no reason to, the offer is buried, or the page is slow. An honest guide to getting more scans: the offer, the call to action, placement and dwell time, and why chasing an 'average scan rate' is a trap.

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A QR code with a brand logo in its centre next to a row of brand-colour swatches, all scanning successfully.
Guide

· 16 min read

How to put a logo in a QR code without breaking it: error correction, colour, and coverage

Can you put a logo in a QR code? Yes, within limits. What the “30%” myth really means, how much a logo can safely cover, the parts you must never touch, and how to keep brand colours without killing the scan. A spec-accurate guide for agencies.

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A branded QR code on a card, protected by a shield, while an attacker's fake sticker peels off one corner to reveal the real code beneath.
Guide

· 18 min read

QR code security for agencies: how to stop your campaign codes being hijacked

Most QR code security advice is written for the person scanning. This guide is for the agency that publishes the code: what quishing is, the three ways a printed campaign gets hijacked, a practical defence stack, and a one-page runbook for when a code is tampered with.

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A QR code sized correctly for print, with a clear quiet-zone margin, scanning successfully.
Guide

· 14 min read

How big should a QR code be? Print size, contrast, and the specs that make it scan

How big should a QR code be, and why do printed codes fail to scan? A practical guide to QR code size, quiet zone, contrast, error correction and file format, with a size-by-placement guide and a two-minute test that saves the print run.

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Diagram of a QR code feeding a rising bar chart and trend line of scan analytics
Guide

· 9 min read

QR code analytics: which scan metrics matter, and how to report them

QR code analytics are more than a scan count. Here is what each scan metric really means, which numbers drive decisions, how to connect scans to sales with UTM and GA4, and how to turn it into a client report that reads itself.

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Diagram of an agency organizing QR codes into a separate workspace for each client
Guide

· 7 min read

One workspace per client: organizing QR codes for an agency

QR code management for agencies: a workspace per client keeps every code, group, and scan report separate, so reporting is fast and mistakes are rare.

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