Free tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teams
ScanKit
The blog

Notes on trackable QR.

Product updates, QR marketing playbooks, and field notes from the ScanKit team.

A roll-up exhibition banner with a QR code on the left, and an event badge on a lanyard with a QR code and a green check on the right.
Guide

· 12 min read

QR codes for events and trade shows: the agency playbook for capture, tracking and follow-up

How agencies should use QR codes at events: a distinct, trackable, dynamic code on every touchpoint, honest opt-in lead capture, per-touchpoint attribution, and fast follow-up. The playbook for turning a booth into a measurable funnel.

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A QR code branching into two destination cards representing the App Store and Google Play.
How-to

· 16 min read

One QR code, two app stores: send iPhone users to the App Store and Android users to Google Play

One QR code can send iPhone users to the App Store and Android users to Google Play. How device-based redirection actually works, why Firebase Dynamic Links shutting down changes the setup, and how to build it with a dynamic QR code.

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A QR code with a cutlery badge on the left, and a phone showing a web menu with price tags on the right.
How-to

· 11 min read

QR code menus for restaurants: the agency guide to doing it right

A good QR code menu is faster than paper, instantly updatable, and accessible. The agency guide: view-only vs order-and-pay, why the code must be dynamic, accessibility, privacy, and how to place and measure the codes.

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A QR code connected directly to a verified first-party data record, with no third-party cookie in between.
Explainer

· 14 min read

QR codes as first-party data: attribution that survives cookies, ad blockers, and iOS privacy

Safari and Firefox already block third-party cookies, ad blockers reach a third of users, and Meta's own numbers show attribution eroding. A QR scan sidesteps all of it: a deterministic, first-party event you control end to end.

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A QR code on a card on the left, a gold star badge in the middle, and a five-star Google review card with a green check on the right.
How-to

· 12 min read

QR codes for Google reviews: the compliant setup that actually gets more reviews

How to build a Google review QR code the official way: pull the link from the Business Profile, stay clear of review gating and incentives, place it where satisfaction peaks, and measure scans against your review count. The honest guide for agencies.

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A QR code with a document badge linking to an updated PDF file, with the old version replaced by a new version with a green check.
Guide

· 20 min read

QR codes for PDF documents: how to link, host and update a brochure without reprinting

Link a QR code to a PDF brochure, catalogue or spec sheet without the reprinting trap. Covers hosting, HTTPS requirements, Content-Disposition, GA4 tracking limits, and how to swap the file after the campaign is already live.

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A TV showing a QR code on a video frame, a stopwatch in the middle, and a phone scanning it with a green check mark.
Guide

· 14 min read

QR codes on screen: how long, how big, and why most TV and video codes fail

On-screen QR codes fail for predictable reasons: too little dwell time, too small, moving, or scanned by the wrong device. Here is how long to hold a code on TV, how big it needs to be, the broadcast traps, and why on-screen codes must be dynamic.

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A QR code with a centred logo and a green check mark, beside a four-step bar meter capped with a shield.
Explainer

· 14 min read

QR code error correction: how far you can brand a code (L, M, Q, H explained)

QR code error correction (levels L, M, Q and H) is what lets you brand a code with a logo. Here is what 7/15/25/30% really means, how big a logo can be, what you can do with colour, and why encoding less data is the best trick of all.

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An on-brand vector cover: a WiFi QR code with signal arcs, and a phone joining the network with a connected tick.
How-to

· 13 min read

WiFi QR codes: how to make one that actually connects

A WiFi QR code lets guests join your network by scanning. Here is the exact WIFI: format, the escaping and security-type rules that decide whether it connects (use T:WPA, even for WPA3), and the honest limit: a WiFi code cannot be dynamic or tracked.

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