Free tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teamsFree tier, no card requiredDynamic QR codes that update after printGDPR-compliant scan analyticsBuilt for agencies, freelancers & in-house teams
ScanKit
The blog

Notes on trackable QR.

Product updates, QR marketing playbooks, and field notes from the ScanKit team.

A QR code with a green check mark beside a chain that snaps apart, marked with a warning symbol.
Explainer

· 13 min read

Do QR codes expire? What actually makes a QR campaign stop working

Do QR codes expire? The square never does, but the chain behind it can: the page, the domain, the redirect provider, the certificate, the print. Here is what actually makes a QR campaign stop working, and how to print one that lasts.

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A source QR code beside a print-ready sheet with CMYK ink swatches, crop marks and a registration target.
Guide

· 14 min read

How to prepare a QR code for print: vector, resolution, and the colour mistake that breaks scans

A QR code can scan on screen and still fail off the press. How to prepare it for print: ship vector (or 300 DPI), set the modules to 100% K not rich black, protect the four-module quiet zone, and proof on the real stock before the run.

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A phone scanning a QR code from a distance beside a phone tapping an NFC tag on contact.
Comparison

· 14 min read

QR codes vs NFC tags: which should your agency use on a client's campaign?

QR codes or NFC tags for a client's campaign? The honest, vendor-neutral comparison for agencies: reach, phone support, cost per unit and tracking, plus a simple decision rule for when QR is the default and when NFC earns its chip.

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A QR code on the left connected by a green upward-arrow badge to a cost-versus-revenue bar chart showing positive campaign ROI.
Guide

· 23 min read

How to calculate QR code campaign ROI, and prove it to your clients

Only 12 per cent of marketers can connect a QR scan to revenue. This guide shows how to build the attribution chain, calculate ROI with a worked example, and structure a client report that proves the return.

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A printed QR code linking to a mobile landing page with a matched headline and a single call-to-action button.
Guide

· 14 min read

QR code landing pages: the half of the campaign that happens after the scan

A scan is not a result. This guide covers the QR code landing page: homepage vs dedicated page, message match with the print, Core Web Vitals on cellular, the first-screen anatomy, and how to prove to a client that scans became conversions.

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A single QR code splitting into two landing-page variants, A and B, with the winning version marked by a green tick.
How-to

· 14 min read

How to A/B test a QR code campaign without fooling yourself

A printed QR code can't be randomised like a web page, so the obvious two-poster test measures placement, not creative. How to A/B test a QR campaign properly: split the destination behind a dynamic code, judge on conversion rate, and be honest about significance.

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A QR code that scans fine, with a green tick, but a three-step check where the third step fails.
How-to

· 15 min read

Why is my QR code not scanning? A diagnostic guide for marketing campaigns

A QR code that won't scan is really three problems: the camera can't read it, the link won't open, or the page has moved. Work through the three gates, see which failures need a reprint and which you can fix in seconds, and test every code before print.

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A QR code on the left linked by a green tick to a panel showing the EU ring of twelve stars, two rows of minimised, redacted data each with a green tick, and a consent toggle switched on.
Explainer

· 16 min read

Are QR codes GDPR-compliant? Data, consent, and what a tracked scan really collects

Are QR codes GDPR-compliant? The code collects nothing; the tracking lives at the redirect and the landing page. A sourced guide to scan data, lawful basis, consent, DPAs and retention for agencies running tracked QR campaigns in the EU.

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A poster with a clear call to action and a QR code being scanned by a phone, with the scan registering as a successful tap.
Guide

· 15 min read

How to get more QR code scans: the offer, the call to action, and where you put it

Why won't people scan your QR code? Almost always because there's no reason to, the offer is buried, or the page is slow. An honest guide to getting more scans: the offer, the call to action, placement and dwell time, and why chasing an 'average scan rate' is a trap.

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